Brand Warriors Fiona Gilmore PDF 2a6ff09d3

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Brand Warriors PDF




: Brand Warriors

ISBN : #0006388922 | Date : 1998-10-01

Description :

PDF-7ffc0 | Invaluable insights into the nature of brands and branding by some of the most successful and high-profile names in the business. * The companies rated by marketers as the rising stars for the future are those with very clearly positioned, confident corporate brands. * This series of essays by top names in the business clearly indicates that nothing is as important as managing the brand — if th… Brand Warriors


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Wisdom Crowds James Surowiecki PDF D2726d2dc

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The Wisdom of Crowds PDF




by James Surowiecki : The Wisdom of Crowds

ISBN : #0385721706 | Date : 2005-08-16

Description :

PDF-04df0 | In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse a… The Wisdom of Crowds


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The Wisdom of Crowds by by James Surowiecki

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Entrepreneur Magazine Guide Integrated Marketing PDF F06709f64

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Entrepreneur Magazine: Guide to Integrated Marketing PDF




by Jeanette Smith : Entrepreneur Magazine: Guide to Integrated Marketing

ISBN : #0471124397 | Date : 1996-08-02

Description :

PDF-c5a78 | Big-business marketing on a small-business budget! Integrated marketing enables small businesses to wage highly focused campaigns that send strong sales messages to the people who count. And you can do it on a shoestring! The Entrepreneur Magazine Guide to Integrated Marketing shows you how to put this powerful tool to work for your business. Bestselling marketing guru Jeanette Smith uses real-li… Entrepreneur Magazine: Guide to Integrated Marketing


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[Pub.58Orv] Entrepreneur Magazine: Guide to Integrated Marketing PDF | by Jeanette Smith


Entrepreneur Magazine: Guide to Integrated Marketing by by Jeanette Smith

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Emotional Branding Paradigm Connecting Brands PDF 77894d91e

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Emotional Branding: The New Paradigm for Connecting Brands to People PDF




by Marc Gobe : Emotional Branding: The New Paradigm for Connecting Brands to People

ISBN : #1581156723 | Date : 2010-02-09

Description :

PDF-10756 | Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now betwe… Emotional Branding: The New Paradigm for Connecting Brands to People


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Emotional Branding: The New Paradigm for Connecting Brands to People by by Marc Gobe

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Lead Generation Dummies Dayna Rothman PDF 1841480eb

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Lead Generation For Dummies PDF




by Dayna Rothman : Lead Generation For Dummies

ISBN : #111881617X | Date : 2014-03-31

Description :

PDF-5a115 | Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It’s packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today’s market. You’ll learn the ba… Lead Generation For Dummies


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Lead Generation For Dummies by by Dayna Rothman

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Winning Business Dummies Stewart Stuchbury PDF 1c0b1fc3c

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Winning New Business For Dummies PDF




by Stewart Stuchbury : Winning New Business For Dummies

ISBN : #1119274168 | Date : 2017-03-27

Description :

PDF-97826 | Win more new business today New business is the lifeblood of every company – and this book expertly guides you through the process of securing more than your fair share of it. If you’re a salesperson in the trenches looking for inspiration, this book offers real-life advice on improving your customer-facing skills to win more new business. The structured approach presented inside will have you w… Winning New Business For Dummies


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Winning New Business For Dummies by by Stewart Stuchbury

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Socialize Your Patient Engagement Strategy PDF 7aaac6bd7

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Socialize Your Patient Engagement Strategy: How Social Media and Mobile Apps Can Boost Health Outcomes PDF




by Letizia Affinito : Socialize Your Patient Engagement Strategy: How Social Media and Mobile Apps Can Boost Health Outcomes

ISBN : #1472456327 | Date : 2015-08-07

Description :

PDF-8b0e2 | Socialize Your Patient Engagement Strategy makes the case for a fundamentally new approach to healthcare communication; one that mobilizes patients, healthcare professionals and uses new media to enable gathering, sharing and communication of information to achieve patient-centricity and provide better value for both organizations (in terms of profit) and patients (in terms of better service and i… Socialize Your Patient Engagement Strategy: How Social Media and Mobile Apps Can Boost Health Outcomes


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Socialize Your Patient Engagement Strategy: How Social Media and Mobile Apps Can Boost Health Outcomes by by Letizia Affinito

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Smarter Screen Surprising Influence Behavior PDF 7984066de

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The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior PDF




by Shlomo Benartzi : The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

ISBN : #0143108751 | Date : 2017-02-07

Description :

PDF-f06ee | A leading behavioral economist reveals the tools that will improve our decision making on screensOffice workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available… The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior


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The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior by by Shlomo Benartzi

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Meconomics 101 Marketing Management Consumers PDF 016d7973d

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Meconomics 101: 16 Ways to Improve Your Marketing, Selling and Business Management for Today’s Consumers PDF




by Brian E. Gracon : Meconomics 101: 16 Ways to Improve Your Marketing, Selling and Business Management for Today’s Consumers

ISBN : #1612966950 | Date : 2016-05-06

Description :

PDF-19e41 | Luxury car dealers, coffee shops, tattoo parlors, cosmetics counters and other businesses grew even during the recession. They identified marketing, sales and business management practices that helped them shape and capitalize on new consumer buying habits. Meconomics 101: 16 Ways to Improve Your Marketing, Selling and Business Management for Today’s Consumers dissects these and many other exam… Meconomics 101: 16 Ways to Improve Your Marketing, Selling and Business Management for Today’s Consumers


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Meconomics 101: 16 Ways to Improve Your Marketing, Selling and Business Management for Today’s Consumers by by Brian E. Gracon

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Marketing Management Strategic Approach Orientation PDF A4b8e95c6

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Marketing Management: A Strategic Approach with a Global Orientation PDF




by Harper W. Boyd : Marketing Management: A Strategic Approach with a Global Orientation

ISBN : #0071149376 | Date : 1997-01-01

Description :

PDF-11ab8 | … Marketing Management: A Strategic Approach with a Global Orientation


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Marketing Management: A Strategic Approach with a Global Orientation by by Harper W. Boyd

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